APAC market entry for a US cybersecurity scale-up
Challenge
US scale-up with no APAC presence, no reference customers, and a stalled regional pipeline blocking the next funding round.
Approach
Stood up Singapore operations, defined ICP and territory plan, and ran a focused outbound and partner motion against named enterprise accounts.
Outcome
First three enterprise references closed in 90 days and a repeatable regional pipeline motion handed over to the in-region team.
